REN Success System Blog
We help top agents, team leaders, brokers generate and convert more leads in their database
The Sales Scorecard Every
Real Estate Professional Needs
And How REN 360 Helps You Master It
If you're serious about scaling your real estate business—whether you're an agent looking to dominate your market or a team leader stepping into your CEO era—there’s one thing that will separate you from everyone else:
Self-awareness and accountability.
And the best way to build both? A system that gives you honest feedback, identifies where you need to improve, and helps you take action immediately.
That’s exactly what this Sales & Prospecting Scorecard does.
It's not just a checklist. It's a tool for intentional growth—and when paired with the systems inside REN 360, it becomes a blueprint for building a scalable, repeatable, and results-driven sales machine.
Why the Scorecard Works (and Why You Need It)
Most salespeople are flying blind—they’re making calls, doing follow-ups, and hoping it all clicks.
Top performers? They track, measure, and improve on purpose.
This scorecard allows you to evaluate your effectiveness in 7 core categories after each sales interaction. And when you're using REN 360 to track those interactions, automate follow-up, and train smarter? You’re not just reflecting. You’re evolving.
Let’s walk through each section—and how REN 360 helps you execute at the highest level.
1. Building Rapport & Qualifying (Prospecting Skill) — Score: 1-10
Connection is currency. Did you show up with energy, confidence, and curiosity?
Rate yourself on:
- Asking qualifying questions
- Active listening
- Finding common ground
- Mirror & match techniques
- Tone, pace, hesitation, modulation
With REN 360:
Use the Smart CRM to review past conversations, personalize your opener, and segment leads so you’re always asking the right questions to the right people.
2. Building Value (Sales Skill) — Score: 1-10
Are you communicating your value—or just listing features?
Checklist:
- Share 3 unique value propositions
- Tie your USP directly to the client’s goals
With REN 360:
Pull up your team’s HighNote listing presentation or pre-built marketing templates to instantly reinforce your value—visually and verbally.
3. Creating Desire (Sales Skill) — Score: 1-10
You’re not just educating—you’re creating emotion. Are you building desire?
Look for:
- Speaking to their motivation
- Creating curiosity and open loops
- Telling client success stories
With REN 360:
Use the AI Assistant or smart campaigns to drip case studies and testimonials automatically to your prospects—so the desire builds even when you're offline.
4. Trial Close (Sales Skill) — Score: 1-10
How well are you guiding the appointment?
Evaluate:
- Edifying the next step or team member
- Securing a calendar invite
- Assuming the close
- Using tie-downs
With REN 360:
Use automated appointment booking tools + integrated calendar sync to eliminate no-shows and streamline scheduling.
5. Overcoming Objections (Sales Skill) — Score: 1-10
Objections are buying signals in disguise. Did you lean in—or lose the lead?
Check yourself on:
- Closing based on motivation
- Using persuasive language
- Asking better questions
- Reflex objection handling
With REN 360:
Access objection-handling scripts and AI call coaching features built into the platform so you're never caught off guard.
6. Follow-Up, Referrals & Metrics (Prospecting + Sales Skill) — Score: 1-10
Follow-up isn’t a chore—it’s your closing engine. Are you treating it like one?
Review:
- Are you tracking conversion metrics?
- Did you ask for referrals?
- Did you set a firm follow-up date?
- Are you using multiple touchpoints (text, email, call, social, mail)?
With REN 360:
Automate 8–12 touch follow-up sequences using Smart Campaigns, track lead stage changes automatically, and trigger referral asks with built-in workflows.
7. Time Management, Attitude & Leadership — Score: 1-10
You can’t grow what you can’t manage. Did you lead yourself today?
Score yourself on:
- Script/process adherence
- Collaboration and communication
- Mindset and energy
- Time-blocking and structure
With REN 360:
Use the REN 360 dashboard to track your activity, compare performance across your team, and create accountability through daily scorecards.
Create Your Action Plan
After each evaluation, identify one area to improve and commit to action:
- Skill to Sharpen:
- Activity to Focus On:
- Mindset Shift Needed:
Systems Create Sales. REN 360 Creates Leaders.
You don’t grow your business by guessing. You grow by tracking, adjusting, and repeating what works—on purpose.
This scorecard helps you reflect. REN 360 helps you execute.
Together, they give you the power to:
- Convert faster
- Prospect smarter
- Train your team better
- And lead your business like a true CEO.
Want a printable PDF version of this scorecard + a training on how to use REN 360 to turn these scores into systems? Get started with your free trial today.
About REN 360
REN 360 specializes in helping real estate agents, teams, and business owners in the home service industry generate more business from their database. This could be old/new internet leads, past clients, SOI, or any leads you feel you are not following up with as well as you would like.
We are dedicated to helping you grow your database by generating NEW seller opportunities from specific areas and price points you want to focus on. We will improve your overall lead conversion while increasing your lead generation.
Click here to book a call with us today.
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